Privacy Policy

1. Who we are

Praleno Financial Consulting (Pty) Ltd ("Praleno", "we", "us", "our") is the responsible party for the processing of personal information described in this policy, as defined under POPIA. Our registered office is:

58 Kloof Street, Gardens, Cape Town, 8001, South Africa

You can reach our Information Officer using the contact details below.

2. Information Officer & contact details

Enquiries, requests or complaints relating to this policy or your personal information may be directed to our Information Officer at:

Email: info@praleno.pro
Phone: +27 21 447 8823
Post: 58 Kloof Street, Gardens, Cape Town, 8001, South Africa

3. What personal information we collect

We collect personal information you provide directly to us, and information generated automatically through your use of our website, including:

• Contact details: name, email address, phone number, company name, submitted via our contact and enquiry forms.
• Business and financial information you voluntarily share with us in connection with advisory engagements, such as company registration details, financial statements or supplier documentation.
• Technical data: IP address, browser type, device information, pages visited and referring URLs, collected through cookies and similar technologies (see our Cookie Policy).
• Correspondence records, including emails and call notes, arising from our communication with you.

4. Why we process your information

We process personal information for the following purposes, and only where a lawful basis under POPIA applies:

• To respond to enquiries submitted through our contact form and to provide requested information about our services.
• To deliver financial advisory and supplier risk review services under an engagement with you or your organisation.
• To maintain client records, invoicing and statutory accounting obligations.
• To operate, secure and improve our website, including analysing usage trends.
• To send relevant updates about our services, where you have consented to marketing communications, and to allow you to opt out at any time.
• To comply with legal, regulatory and tax obligations applicable to our business in South Africa.

5. Legal basis for processing

We rely on one or more of the following grounds recognised under POPIA: your consent; the necessity of processing to conclude or perform a contract with you; compliance with a legal obligation; or our legitimate interests in operating and improving our advisory business, provided these interests do not override your rights.

6. Cookies and website analytics

Our website uses cookies to enable core functionality, understand how visitors use our site, and where consented, support marketing activities. Full details of the categories of cookies used, their purpose and how to manage your preferences are set out in our Cookie Policy.

7. Hosting and data storage

Personal information submitted through our website is stored on secure servers operated by reputable hosting and infrastructure providers. Where information is processed or stored outside South Africa, we take reasonable steps to ensure such transfers are subject to safeguards consistent with POPIA, including contractual protections with our service providers.

8. Sharing of personal information

We do not sell personal information. We may share information with:

• Trusted service providers who support our operations, such as hosting providers, email and communication platforms, and accounting software, under appropriate confidentiality and data protection terms.
• Professional advisers, auditors or regulators, where necessary to meet our legal or contractual obligations.
• Any party where disclosure is required by law or to protect our legal rights.

9. Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including satisfying any legal, accounting or reporting requirements applicable to Praleno Financial Consulting (Pty) Ltd. Enquiry data that does not lead to an engagement is generally retained for a limited period before secure deletion.

10. Security measures

We implement reasonable technical and organisational measures to protect personal information against loss, unauthorised access, alteration or disclosure, including access controls, encrypted transmission of form submissions, and restricted internal access to client records.

11. Your rights under POPIA

Subject to applicable law, you have the right to:

• Be informed that your personal information is being collected and processed.
• Access the personal information we hold about you.
• Request correction or deletion of inaccurate, irrelevant, excessive or unlawfully obtained personal information.
• Object to the processing of your personal information for direct marketing purposes.
• Withdraw consent, where processing is based on consent, at any time.
• Lodge a complaint with the Information Regulator of South Africa if you believe your rights under POPIA have been infringed.

To exercise any of these rights, please contact our Information Officer using the details in section 2.

12. Information Regulator

The Information Regulator (South Africa) oversees compliance with POPIA. Contact details for the Regulator are publicly available should you wish to lodge a complaint after engaging with us directly.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.

14. Contact us

For any questions about this Privacy Policy or how we handle your personal information, please contact us at info@praleno.pro or +27 21 447 8823.